Spotlight on: Rapid Collagen Infusion (£78)

SONY DSCIf lines and wrinkles are starting to stare back at you when you look in the mirror then you’ll want to hear about our latest anti-ageing innovation: Rapid Collagen Infusion. This new wrinkle-fighting skin solution boosts collagen and hydration levels for plumper skin in just two hours!

We lose 1% of collagen every year starting at age twenty, according to Dr. Murad. The more collagen we lose, the more fine lines and wrinkles appear which is why it’s essential we work to increase our collagen levels as we age.

This fast-acting, multi-tasking, wrinkle-fighting and collagen-building formula promotes healthy collagen and increases hydration levels which together plump up and smooth out fine lines and wrinkles.

Why it’s so special

For the first time, Dr. Murad and his son Jeff Murad have managed to penetrate the skin’s surface with the power of collagen. The collagen molecule is too large to penetrate the skin, so it’s been previously impossible to use it in a topical skincare product. The clever Murads discovered they could break an intact collagen protein down into its components of amino acids and these are small enough to penetrate the skin and give the benefits of a full collagen molecule. The result: Rapid Collagen Infusion.

The fantastic infusion pumps skin with hydration leaving it smooth and plump. It’s perfect for anyone looking to reduce fine lines and wrinkles and it’s ideal for people in their twenties too, as a preventative anti-ageing measure.

Secret formula

We already know it contains collagen, but what else makes this product so special? It contains Dr. Murad’s unique Cellular Hydro-Lock with Apple and Lentil Seed Extracts, which infuse skin with essential moisture and help to smooth those pesky fine lines and wrinkles. Plus, Winged Kelp (a type of seaweed) helps smooth skin by encouraging the production of collagen (to keep skin plump) and elastin (to keep skin firm).

Your complete skincare regime

For the healthiest skin possible, we recommend using a complete skincare regime which includes a cleanser, followed by a serum and then a moisturiser. And don’t forget an eye cream to protect and hydrate this fragile area.

What our customers say:

“I am raving about this to anyone who’ll listen! I’ve tried loads of anti-ageing creams and serums but nothing has come close to this – I can honestly say I have never known such amazing results in such a short time. Skin is glowing and softer than ever, lines are diminished and I have a youthful radiance I assumed I’d never see again.”


“I’ve been using this product for a few weeks and I love it. It absorbs really easily and leaves my skin really smooth. I have dry skin and this leaves it feeling hydrated and I’ve seen an improvement in the fine lines.”


“I don’t rave about things easily, but I really love this. I expected it to be a bit ‘serumy’ but it’s not. It’s a light cream texture which absorbs really easily and can be worn under a moisturiser and more importantly, make up. In three weeks I can absolutely see a difference. I am lucky enough to be blessed with good genes which help considerably in the anti-ageing battle, but the fine lines around my eyes have pretty much disappeared. And my skin feels toned but with a plump brightness, which is a feat in itself in this weather. I’ve just turned 45 and was told this week that I look like I’m in my early thirties. It’s a minefield buying skin with so many highly acclaimed products on the market – but I loved this and it’s certainly made a difference where other creams and serums haven’t.”

Sam Bird


Dr. Murad’s Water Secret Smoothie Recipe

blueberry_banana_smoothieOne of Dr. Murad’s favourite sayings is “before there was medicine there was food.” This reflects the simple reality that before modern medical treatments people had to rely on eating healthily to be healthy!

In light of this we thought we’d share with you the recipe to his Cellular Water Secret Smoothie which contains all the nutrients you need to build stronger cells for a healthy body, healthy skin and healthy mind:

1/2 pomegranate juice (unsweetened)

½ cup soy, low-fat, or non-fat milk

½ cup blueberries (fresh or unsweetened frozen)

1 tablespoon lecithin granules

1 tablespoon ground flaxseed

2 tablespoons dried goji berries

3 to 4 ice cubes or crushed ice (optional)

Sweetener (optional) to taste

Combine all ingredients in a blender until smooth. Enjoy!

This is one smoothie which is incredibly good for you and tastes incredibly good too!

Find more recipes for healthy living in Dr. Murad’s book ‘The Water Secret – how to look and feel 10 years younger’.

Dr. Murad is a world-renowned dermatologist, trained pharmacist, Associate Clinical Professor of Medicine at UCLA and founder of Murad skincare. Not only is he a world famous skincare expert, he’s also an expert on sleep, nutrition, stress, promoting health and happiness to achieve beautiful skin.

Preventing “Sleeping Lines”: Wrinkles Caused by Sleeping Patterns

sleepDon’t we all want to hibernate in winter? Snuggling up in a cosy duvet and settling down to sleep always seems more appealing in the colder months. However, while you’re snoozing away, “sleep wrinkles” could be sneaking up on you! It may be one of the most often-overlooked causes of wrinkles but, if altered, the position in which you sleep can help to prevent wrinkles from forming.

Sleep Lines and Sleep Wrinkles are Not a Myth

The idea of “sleep wrinkles” is often considered to be a beauty myth, but sleep wrinkles are recognised as a dermatologic reality. In fact, the American Academy of Dermatology supports the idea that sleeping in certain positions will increase and cause wrinkles.

Which Sleeping Positions Cause or Prevent Wrinkles and Why

Sleeping on your side or with your face down on your pillow can cause wrinkles to form, while sleeping on your back can prevent the formation of wrinkles. The reason for this has to do with two other causes of wrinkles: repetitive motion and gravity. Repetitive motions can ultimately lead to wrinkles over time; e.g. expression lines around your mouth and crow’s feet around your eyes. When you sleep on your side or with your face down into the pillow, you “push” your skin into positions in a way that is similar to repetitive facial motions.

Gravity also plays a role in the development of wrinkles. As skin loses its firming collagen and becomes looser, the life-long push of gravity downward leads to the appearance of wrinkles or sagging skin. When you sleep on your side, you allow gravity to push your face to one side or the other, causing the wrinkles on that side of your face to appear deeper.

When you sleep on your back, you don’t push your face into wrinkled positions and gravity pulls your skin back away from your face rather than towards the centre of it.

The Role of Collagen and Elastin in Sleep Wrinkles

While the repetitive motions of sleeping positions and the impact of gravity are the lifestyle causes of sleep wrinkles, it’s the natural breakdown of collagen and elastin as you age that really makes the lines appear. While you most likely have slept in the same position for most of your life, you’re unlikely to see the first appearance of sleep wrinkles until you are beginning to see the signs of ageing skin throughout your body. Why is that? It’s because while you sleep, wrinkles are forming throughout your life, they become defined and apparent as your collagen and elastin breakdown.

Elastin is the skin protein that makes skin smooth and allows it to “snap back” from positions. Collagen is the protein that’s responsible for supporting skin in order to make it appear firm and full. As you age, genetics, UV damage, environmental factors and the hormonal shift for women associated with menopause all work to deplete your collagen and elastin. When this happens, your skin becomes looser and wrinkles that have been forming over time become more visible.

SONY DSCRelated Product: Rapid Collagen Infusion

This is the first-ever product to penetrate the skin’s surface with pure collagen! After the age of 20, a person produces about one percent less collagen in the skin each year. This product combats the break down of collagen and keeps skin plump.

This product is available exclusively from QVC in January 2014. Tune into the show on Friday 17th January.

It will be available at from February 2014.

Treating and Preventing Sleep Lines and Sleep Wrinkles

To treat and prevent sleep lines from forming, you should make both skincare and lifestyle changes. Of course, the best change is to learn to sleep on your back, but it’s actually quite uncommon that an individual is able to change their natural and habitual sleeping position! Adopting the practices of Inclusive Health®, Dr. Murad’s revolutionary youth-building lifestyle, can assist in preventing and minimising wrinkles and ageing skin. Here are the three prongs of his Inclusive Health® philosophy:

SONY DSCLook Better: Anti-ageing products are a vital part of any anti-wrinkle regime. Develop a personalised anti-ageing skincare regime that combines products that hydrate with those that support the production of collagen.

summer fruit

Live Better: Healthy skin begins on the inside, and the most effective form of youth-building is via diet and nutrition. Staying hydrated by eating your water daily in the form of fresh fruits and vegetables as well as embracing a diet that’s rich in Essential Fatty Acids and antioxidants will improve not only the youthfulness of your skin, but also of your body.

laughing11Feel Better: Your stress levels and your sense of self have an overwhelming impact on the health of your body and your skin. Learning to control Cultural Stress® and taking time for you can improve the health of your body and its largest organ, the skin!

Why Essential Fatty Acids are Important for Healthy Skin

Regardless of your age, gender or skin type, there’s no getting away from it, a diet rich in Essential Fatty Acids is essential for healthy, beautiful skin. You may not have considered diet as a path to great skin but the truth is, what you eat is as important as the products you use! The best results come from Dr. Murad’s Inclusive Health® system of skincare. This combines cell-saving topical formulas to help you Look Better with targeted cell-building nutrient to help you to Live Better, plus strategies for coping with cell-killing Cultural Stress® to help you Feel Better.

So what Is an Essential Fatty Acid?

Essential Fatty Acids are the “good fats” your body needs to keep cells healthy. They help maintain healthy cellular walls and promote the transference of waste and water on a cellular level. All of those cellular functions are important parts of having healthy skin as well as general health.

Essential Fatty Acids are called “essential” because they are not produced by the human body, yet are essential for our survival. As we don’t produce them, the only way to ensure you have enough of them is through diet and supplements.

Essential Fatty Acids & Younger-looking Skin
There are many factors that contribute to the ageing process of your skin, including a loss of collagen and elastin. However, one of the most important differences between youthful skin and older skin is youthful skin is much better at holding on to water.  That’s why anti-ageing skincare products contain more moisturising ingredients; they’re trying to get that youthful level of hydration back.

Murad Youth Builder SupplementsNow here’s the technical bit! At a cellular level, the ability to stay hydrated and plump depends on a healthy cell membrane that can hold water, take in nutrients and allow waste products to pass out of the cell. Essential Fatty Acids are great for improving the strength and the function of the cell membrane.

Cellular membranes weaken with age so we need a steady stream of Essential Fatty Acids to enable the body to replace old, damaged leaky cells with new, younger, stronger cells with thick, fully functional membranes.  Having strong, youthful cells is the key factor that distinguishes young, healthy, firm skin from saggy, loose skin.

We recommend: Murad Youth Builder Supplements for youthful skin from the inside out.

Essential Fatty Acids & Cellulite

People often think of cellulite as a “fat problem”, but the truth is that cellulite is actually a skin problem. Cellulite is caused by a weakening of skin’s structure which makes it unable to hold back the underlying layer of fat. When that happens, the underlying layer of fat becomes visible as bumps, which is what we know as cellulite.

As we now know from combating ageing skin, a rich supply of dietary Essential Fatty Acids helps the body build stronger cells and it’s these stronger cells which can better hold fat in place. The result? Smoother skin!

We recommend: Murad Firm and SONY DSCTone Dietary Supplement Pack
In addition to helping to build strong cells that can stay hydrated, the Essential Fatty Acids in this formula hydrate the skin by helping it to attract and bind water to its surface.  Connective Support Complex in this formula encourages the appearance of smoother skin and helps improve skin’s elasticity.

What our customers say:
“Hello short shorts!!Finally something that works! I have struggled with fairly severe cellulite since i was a young teenager. I have maintained the accurate weight for my height and even exercised but I still had cellulite!! I have tried lots of topical treatments for cellulite and nothing works. After taking these vitamins for only 4 weeks I have seen a dramatic change in my skin all over my body! My cellulite is barely visible. I want to show off my thighs! My skin is smooth and firm and I have more energy too. All the little tiny bumps that I never really noticed before are gone. Firm and tone is fantastic!”

Essential Fatty Acids & Blemishes
A healthy diet is essential for reducing blemishes and acne too. While a diet that promotes healthy, blemish-free skin is more complex than simply making sure that you get Essential Fatty Acids, a diet rich in Essential Fatty Acids helps build healthy, strong skin that is more naturally resistant to breakouts.

Essential Fatty Acids also support the skin’s natural healing processes to speed the repair of any post-blemish marks or scars from breakouts or pimples.

SalmonWhere Do You Find Essential Fatty Acids?
There are plenty of foods that contain lots of lovely Essential Fatty Acids. A great place to start is by adding a touch of flax seed, walnuts, salmon and canola oil into your diet. Also, be sure to look for products that contain Omega 3s – these are the Essential Fatty Acids that you need the most!

Look out for the next post which will detail which foods are rich in Essential Fatty Acids!

Beautiful skin is about more than what you put on it. It’s also about what you put into your body. Eat a balanced diet and be sure to hydrate internally by “eating your water” as described in Dr. Murad’s best-selling Inclusive Health® book, The Water Secret. Combined with an effective topical skincare regimen to help you Look Better, and a Cultural Stress® management program to help you Feel Better, the results of eating well to Live Better will show on your face and help you face the world!

Wrinkles on the Run! Three ways to treat and minimise wrinkles

Whether you’re looking to whisk away your first few fine lines or looking for more intense results, the best way to target ageing is to fight it from all angles! Regardless of the source of your wrinkles (be it Hormonal Ageing, Genetic Ageing or Environmental Ageing), wrinkles are caused by a slow-down in the production of collagen and a weakening of skin-smoothing elastin. However, other factors such as dehydration, thin skin and hormonal changes cause wrinkles as well. What’s our point? The point is that wrinkles are more complicated than you may think, and you should fight them in multiple ways! Here’s our three step guide:

Step One: Treat Wrinkles by Combatting Collagen Loss
Collagen loss means your skin no longer has the plump cushion it needs to be smooth; to treat it we need to know why it happens! One cause is having a high number of free radicals in your body, which can come from exposure to UV rays, toxins and pollutants. The start of the menopause is also a biggie and can cause a rapid loss of collagen. You may think these are pretty hard things to fight but never fear – you can combat collagen loss! Antioxidants fight free radicals to prolong healthy collagen, and Retinol-based ingredients have been clinically shown to slow and combat collagen loss. Begin fighting your wrinkles by fighting the cause of your wrinkles – reduced collagen!

ImageRecommended Product: Murad Intensive Wrinkle Reducer
Retinol-derived ingredients diminish the appearance of fine lines and wrinkles by up to 45% in eight weeks.

Customer Review
“This is by far has been the best product I have ever used. I saw results within 2 days with the fine lines and wrinkles. It worked so well I bought the Intensive Wrinkle Reducer for the eyes as well. I can’t live with out them.”

Step Two: Improve Smoothness by Hydrating Your Skin
As we age we dry up! Our body produces less natural hydration than it did when we were young and when skin isn’t hydrated, the appearance of fine lines and wrinkles become deeper and more noticeable. To fight dehydration, be sure to replenish moisture both internally and externally. Here at Murad, we recommend eating your water! Water-rich fruit and veg is packed full of structured water which is more easily used by your body and will keep you hydrated for longer. Externally, use both a lightweight daytime moisturiser with SPF protection and a nutrient-rich night time moisturiser to replenish and nourish your skin while you sleep.

ImageRecommend Product:Murad Sheer Lustre Day Moisture SPF 15
From the Murad Resurgence® line of anti-ageing products, this daytime moisturiser minimises the appearance of wrinkles while also providing daily UV protection.

Customer Review
“I love this because it actually does give your skin a dewy, pearly glow – very youthful looking. It hydrates well and has SPF 15, which I like. Great under makeup as well.”

Step Three: Spot Treat Intense Wrinkles
Sometimes, no matter how well you’ve looked after your skin or how effective your anti-ageing products are, there’s just that one (or several) persistent wrinkles that you can’t stop looking at when you look in the mirror! Much like you’d use a spot treatment to treat an individual acne blemish, use a targeted wrinkle treatment to target more persistent, individual lines or wrinkles.

SONY DSCRecommended Product: Murad Time Release Retinol Concentrate for Deep Wrinkles
A precise applicator tip delivers the intensive anti-ageing formula directly into each wrinkle while the slow release technology means that it’ll keep working for hours to reduce even the most stubborn lines!

Customer Review
“I love using this on clients because they see results so quickly. Wrinkles are instantly less visible, and the smaller the wrinkle, the quicker they dissolve. If you’re looking for quick anti-wrinkle results, do not hesitate to buy this. It WILL work for you.”


To combat the development of wrinkles, you’ll need to combine Inclusive Health practices with a dedicated skin care regimen. However, firmer, smoother youthful looking skin is possible!

Boost Radiance with Vitamin C

It’s June and thankfully in many parts of the country the sun has appeared – let us rejoice! As it gets warmer, you may want to use a lighter foundation and let your skin breathe, but to do so you’ll need to feel confident your skin is radiant and glowing! To boost radiance and get that gorgeous Angelina Jolie-type natural glow we all long for Dr. Murad recommends looking for products with Vitamin C: “When used in intense quantities Vitamin C helps to build collagen, brighten skin and neutralize toxins.” This sounds like the perfect ingredient to perk up our ageing, polluted skins!

But can’t we just eat more oranges? Well yes, we highly recommend eating your water through raw fruits and vegetables to strengthen your skin from within however the body can only absorb so much vitamin C from food. Dr. Murad explains: “Since there is a limit to how much Vitamin C the body will absorb from food, it is important to bypass the body and deliver this potent nutrient directly to the skin. Applied topically, Vitamin C not only keeps the skin moisturised and supple, but it also helps rebuild elastin and collagen, which help keep our skin firm and plump. Vit C also neutralises damaging free radicals – these nuisances attack us on a daily basis wherever we go, think pollution, cigarette smoke, sun damage and processed foods – which can cause premature ageing (argh!) and it even increases the effectiveness of a topical SPF, protecting the skin from the sun’s harmful rays.” We say hurrah for Vitamin C!

Interesting fact: Glycolic Acid is extracted from natural sugar cane!

Interesting fact: Glycolic Acid is extracted from natural sugar cane!

Since Dr. Murad is a super clever dermatologist (ELLE magazine calls him a Beauty Genius don’t you know!) he’s taken Vitamin C to the next level. Not only has he stabilised super powerful forms (hardly any other brands can do this) but he’s combined his five-star Vitamin C with other fab ingredients like Glycolic Acid and Indian Fig. Glycolic is Dr. Mruad’s favourite surface exfoliator – here’s some trivia for you, he was the first person to discover their potential in skincare and brought them to the beauty market many moons ago! So with Glycolic Acid exfoliating away several layers of dead, dry or dull skin, this speeds up cell turnover so the new, healthier, more radiant skin beneath can shine through. New botanical ingredient Indian Fig stimulates our skin’s own natural exfoliators giving us the most exfoliation and brightening power we can get! The synergy of these ingredients with Vitamin C works to enhance our skin’s luminosity and causes an immediate boost in the brightness of the skin.

PeelIf you’re as excited about Dr. Murad’s new Vitamin C complex as we are you may want to try our brand new product: Murad Intensive-C® Radiance Peel – it’s the only one to have this in!

This radiance-boosting home facial peel combines exfoliating, smoothing and hydrating powers with potent antioxidants for visibly brighter skin after just one application. Popping this peel on your face for ten minutes will the best ten minutes you’ve invested in your skin – and no downtime like with traditional peels, so you are good to go right away! We’ll take two!

Skincare Ingredients – What do they really mean?

Looking after your skin is a must but when you hear words like Hyaluronic Acid and Peptides, it can all become rather daunting. So what exactly do all these scientific words mean and which ones should you be looking out for? The skincare experts at Murad explain all…

Retinol is a popular ingredient in many anti-ageing products and one that you may already be familiar with. It is an active form of the vitamin A molecule and often described as an anti-ageing wonder ingredient.  It is a powerful exfoliant that encourages dead skin to shed and turn over younger, healthier cells. Using retinols can improve the firmness of skin, reverse the signs of sun and environmental damage, treat acne, reduce hyperpigmentation, and reduce the appearance of fine lines and wrinkles. It also increases the production of collagen and hyaluronic acid making skin look smooth, youthful and supple.

Hyaluronic Acid can sound scary but it is a naturally occurring and essential substance in the human body that regulates cell renewal, lubricates connective tissue and maintains the skin’s natural moisture and elasticity. When used topically, it creates a moisture barrier on the skin, making it feel smoother and softer.



Ceramides are the glue that hold your cells together, forming a protective layer that plumps the skin and helps retain moisture. They are used to replenish the natural lipids that are lost from exposure to harsh environmental factors such as drying winds, sun damage and also during the ageing process. They restore moisture, fortify the skin’s natural barrier and help protect it against harm from foreign elements. Ceramides are also particularly effective in treating eczema and are great for your hair too, protecting and preventing breakages.

Peptides are segments of active proteins that communicate with cells and instruct them to behave in certain ways. Peptides are often used in anti-ageing products to encourage skin to produce collagen, reduce redness or signal muscles to relax reducing wrinkles.  Other peptides don’t actually stimulate your skin at all but are so small they are used to penetrate deep into the layers of the skin and deliver other ingredients.


Alpha Hydroxy Acid and Beta Hydroxy Acid are organic acids that act as exfoliants. AHA’s are derived from fruit and milk and include glycolic acid, lactic acid and malic acid among others. BHA refers to Salicylic Acid, which is derived from plants. While they both exfoliate, AHA are small molecules and penetrate deep down into pores removing dead skin cells, smoothing lines and wrinkles, refining pores and stimulating cell turnover. BHA’s are much larger and work the surface of the skin. The result is that they stay in the pore and continue to work, functioning to break down the build up that is responsible for enlarged pores, acne and inflammatory conditions.