Spotlight on: Rapid Collagen Infusion (£78)

SONY DSCIf lines and wrinkles are starting to stare back at you when you look in the mirror then you’ll want to hear about our latest anti-ageing innovation: Rapid Collagen Infusion. This new wrinkle-fighting skin solution boosts collagen and hydration levels for plumper skin in just two hours!

We lose 1% of collagen every year starting at age twenty, according to Dr. Murad. The more collagen we lose, the more fine lines and wrinkles appear which is why it’s essential we work to increase our collagen levels as we age.

This fast-acting, multi-tasking, wrinkle-fighting and collagen-building formula promotes healthy collagen and increases hydration levels which together plump up and smooth out fine lines and wrinkles.

Why it’s so special

For the first time, Dr. Murad and his son Jeff Murad have managed to penetrate the skin’s surface with the power of collagen. The collagen molecule is too large to penetrate the skin, so it’s been previously impossible to use it in a topical skincare product. The clever Murads discovered they could break an intact collagen protein down into its components of amino acids and these are small enough to penetrate the skin and give the benefits of a full collagen molecule. The result: Rapid Collagen Infusion.

The fantastic infusion pumps skin with hydration leaving it smooth and plump. It’s perfect for anyone looking to reduce fine lines and wrinkles and it’s ideal for people in their twenties too, as a preventative anti-ageing measure.

Secret formula

We already know it contains collagen, but what else makes this product so special? It contains Dr. Murad’s unique Cellular Hydro-Lock with Apple and Lentil Seed Extracts, which infuse skin with essential moisture and help to smooth those pesky fine lines and wrinkles. Plus, Winged Kelp (a type of seaweed) helps smooth skin by encouraging the production of collagen (to keep skin plump) and elastin (to keep skin firm).

Your complete skincare regime

For the healthiest skin possible, we recommend using a complete skincare regime which includes a cleanser, followed by a serum and then a moisturiser. And don’t forget an eye cream to protect and hydrate this fragile area.

What our customers say:

“I am raving about this to anyone who’ll listen! I’ve tried loads of anti-ageing creams and serums but nothing has come close to this – I can honestly say I have never known such amazing results in such a short time. Skin is glowing and softer than ever, lines are diminished and I have a youthful radiance I assumed I’d never see again.”


“I’ve been using this product for a few weeks and I love it. It absorbs really easily and leaves my skin really smooth. I have dry skin and this leaves it feeling hydrated and I’ve seen an improvement in the fine lines.”


“I don’t rave about things easily, but I really love this. I expected it to be a bit ‘serumy’ but it’s not. It’s a light cream texture which absorbs really easily and can be worn under a moisturiser and more importantly, make up. In three weeks I can absolutely see a difference. I am lucky enough to be blessed with good genes which help considerably in the anti-ageing battle, but the fine lines around my eyes have pretty much disappeared. And my skin feels toned but with a plump brightness, which is a feat in itself in this weather. I’ve just turned 45 and was told this week that I look like I’m in my early thirties. It’s a minefield buying skin with so many highly acclaimed products on the market – but I loved this and it’s certainly made a difference where other creams and serums haven’t.”

Sam Bird


Preventing “Sleeping Lines”: Wrinkles Caused by Sleeping Patterns

sleepDon’t we all want to hibernate in winter? Snuggling up in a cosy duvet and settling down to sleep always seems more appealing in the colder months. However, while you’re snoozing away, “sleep wrinkles” could be sneaking up on you! It may be one of the most often-overlooked causes of wrinkles but, if altered, the position in which you sleep can help to prevent wrinkles from forming.

Sleep Lines and Sleep Wrinkles are Not a Myth

The idea of “sleep wrinkles” is often considered to be a beauty myth, but sleep wrinkles are recognised as a dermatologic reality. In fact, the American Academy of Dermatology supports the idea that sleeping in certain positions will increase and cause wrinkles.

Which Sleeping Positions Cause or Prevent Wrinkles and Why

Sleeping on your side or with your face down on your pillow can cause wrinkles to form, while sleeping on your back can prevent the formation of wrinkles. The reason for this has to do with two other causes of wrinkles: repetitive motion and gravity. Repetitive motions can ultimately lead to wrinkles over time; e.g. expression lines around your mouth and crow’s feet around your eyes. When you sleep on your side or with your face down into the pillow, you “push” your skin into positions in a way that is similar to repetitive facial motions.

Gravity also plays a role in the development of wrinkles. As skin loses its firming collagen and becomes looser, the life-long push of gravity downward leads to the appearance of wrinkles or sagging skin. When you sleep on your side, you allow gravity to push your face to one side or the other, causing the wrinkles on that side of your face to appear deeper.

When you sleep on your back, you don’t push your face into wrinkled positions and gravity pulls your skin back away from your face rather than towards the centre of it.

The Role of Collagen and Elastin in Sleep Wrinkles

While the repetitive motions of sleeping positions and the impact of gravity are the lifestyle causes of sleep wrinkles, it’s the natural breakdown of collagen and elastin as you age that really makes the lines appear. While you most likely have slept in the same position for most of your life, you’re unlikely to see the first appearance of sleep wrinkles until you are beginning to see the signs of ageing skin throughout your body. Why is that? It’s because while you sleep, wrinkles are forming throughout your life, they become defined and apparent as your collagen and elastin breakdown.

Elastin is the skin protein that makes skin smooth and allows it to “snap back” from positions. Collagen is the protein that’s responsible for supporting skin in order to make it appear firm and full. As you age, genetics, UV damage, environmental factors and the hormonal shift for women associated with menopause all work to deplete your collagen and elastin. When this happens, your skin becomes looser and wrinkles that have been forming over time become more visible.

SONY DSCRelated Product: Rapid Collagen Infusion

This is the first-ever product to penetrate the skin’s surface with pure collagen! After the age of 20, a person produces about one percent less collagen in the skin each year. This product combats the break down of collagen and keeps skin plump.

This product is available exclusively from QVC in January 2014. Tune into the show on Friday 17th January.

It will be available at from February 2014.

Treating and Preventing Sleep Lines and Sleep Wrinkles

To treat and prevent sleep lines from forming, you should make both skincare and lifestyle changes. Of course, the best change is to learn to sleep on your back, but it’s actually quite uncommon that an individual is able to change their natural and habitual sleeping position! Adopting the practices of Inclusive Health®, Dr. Murad’s revolutionary youth-building lifestyle, can assist in preventing and minimising wrinkles and ageing skin. Here are the three prongs of his Inclusive Health® philosophy:

SONY DSCLook Better: Anti-ageing products are a vital part of any anti-wrinkle regime. Develop a personalised anti-ageing skincare regime that combines products that hydrate with those that support the production of collagen.

summer fruit

Live Better: Healthy skin begins on the inside, and the most effective form of youth-building is via diet and nutrition. Staying hydrated by eating your water daily in the form of fresh fruits and vegetables as well as embracing a diet that’s rich in Essential Fatty Acids and antioxidants will improve not only the youthfulness of your skin, but also of your body.

laughing11Feel Better: Your stress levels and your sense of self have an overwhelming impact on the health of your body and your skin. Learning to control Cultural Stress® and taking time for you can improve the health of your body and its largest organ, the skin!

Anti Wrinkle Eye Tips: Keep your Peepers Looking Perky

ImageThe delicate skin around your eyes is one of the first places to show the signs of ageing and therefore is an area you may want to pay particular attention to! The reason it seems to age more quickly is because, unlike the rest of your face, the skin in that area doesn’t produce its own moisture. Anti-wrinkle eye creams are of course very important in tackling wrinkles around your eyes, but lifestyle choices can be just as important. Here are our three top tips:

ImageAnti Wrinkle Eye Tip Number One: Wear Sunglasses!
There are many factors that contribute to fine lines and wrinkles forming around your eyes and one of those factors is facial expressions! That includes squinting, which happens just about every time you step out into the sun. Even in winter, the process of squinting against the sun can create creases and lines that, before long, will be visible even indoors. Always wear sunglasses in bright light, even if you’re just walking down the road! Not only will you have an excuse to sport a great fashion accessory and look like a film star, but you’ll be preventing the signs of ageing and wrinkles around your eyes.

ImageAnti Wrinkle Eye Tip Number Two: Hydration and Antioxidants
As you may already know, Dr. Murad believes in taking an Inclusive Health approach to treating skin concerns which includes eating the right foods. He recommends you not only drink water, but also “eat your water”! Focus on a diet rich in fresh fruits and vegetables, particularly dark green vegetables. The “structured water” in fruits and vegetables is more easily absorbed into your body and will keep you hydrated and healthy for longer. And not only are fruits and vegetables a key way to “eat your water,” they are also rich in antioxidants! Antioxidants are nature’s warriors against the signs of ageing, including the lines and wrinkles that can form around your eyes.

ImageAnti Wrinkle Eye Tip Number Three: Use the Right Anti-Ageing Eye Creams
Of course, the anti-ageing and anti-wrinkle products you use to help smooth out and restore the skin around your eyes are also very important. An anti-ageing product with retinol is ideal for boosting collagen production, which can minimise wrinkles. If eye wrinkles are not yet visible, you may want to consider a preventive eye cream such as Murad Essential-C Eye Cream SPF 15, which delivers an intensive boost of topical antioxidants. It also includes an SPF to prevent and reduce the signs of ageing and wrinkles caused by exposure to UV rays. An eye cream or anti-wrinkle eye treatment is one of the most important parts of any skin care routine, as it helps replenish and protect an area of your face that tends to age more quickly than the rest of your skin.

Making responsible decisions about lifestyle choices (and fashion accessories!) and using great skin care products for eye wrinkles can result in looking younger, longer. Follow these tips and keep your peepers looking perky!

Wrinkles on the Run! Three ways to treat and minimise wrinkles

Whether you’re looking to whisk away your first few fine lines or looking for more intense results, the best way to target ageing is to fight it from all angles! Regardless of the source of your wrinkles (be it Hormonal Ageing, Genetic Ageing or Environmental Ageing), wrinkles are caused by a slow-down in the production of collagen and a weakening of skin-smoothing elastin. However, other factors such as dehydration, thin skin and hormonal changes cause wrinkles as well. What’s our point? The point is that wrinkles are more complicated than you may think, and you should fight them in multiple ways! Here’s our three step guide:

Step One: Treat Wrinkles by Combatting Collagen Loss
Collagen loss means your skin no longer has the plump cushion it needs to be smooth; to treat it we need to know why it happens! One cause is having a high number of free radicals in your body, which can come from exposure to UV rays, toxins and pollutants. The start of the menopause is also a biggie and can cause a rapid loss of collagen. You may think these are pretty hard things to fight but never fear – you can combat collagen loss! Antioxidants fight free radicals to prolong healthy collagen, and Retinol-based ingredients have been clinically shown to slow and combat collagen loss. Begin fighting your wrinkles by fighting the cause of your wrinkles – reduced collagen!

ImageRecommended Product: Murad Intensive Wrinkle Reducer
Retinol-derived ingredients diminish the appearance of fine lines and wrinkles by up to 45% in eight weeks.

Customer Review
“This is by far has been the best product I have ever used. I saw results within 2 days with the fine lines and wrinkles. It worked so well I bought the Intensive Wrinkle Reducer for the eyes as well. I can’t live with out them.”

Step Two: Improve Smoothness by Hydrating Your Skin
As we age we dry up! Our body produces less natural hydration than it did when we were young and when skin isn’t hydrated, the appearance of fine lines and wrinkles become deeper and more noticeable. To fight dehydration, be sure to replenish moisture both internally and externally. Here at Murad, we recommend eating your water! Water-rich fruit and veg is packed full of structured water which is more easily used by your body and will keep you hydrated for longer. Externally, use both a lightweight daytime moisturiser with SPF protection and a nutrient-rich night time moisturiser to replenish and nourish your skin while you sleep.

ImageRecommend Product:Murad Sheer Lustre Day Moisture SPF 15
From the Murad Resurgence® line of anti-ageing products, this daytime moisturiser minimises the appearance of wrinkles while also providing daily UV protection.

Customer Review
“I love this because it actually does give your skin a dewy, pearly glow – very youthful looking. It hydrates well and has SPF 15, which I like. Great under makeup as well.”

Step Three: Spot Treat Intense Wrinkles
Sometimes, no matter how well you’ve looked after your skin or how effective your anti-ageing products are, there’s just that one (or several) persistent wrinkles that you can’t stop looking at when you look in the mirror! Much like you’d use a spot treatment to treat an individual acne blemish, use a targeted wrinkle treatment to target more persistent, individual lines or wrinkles.

SONY DSCRecommended Product: Murad Time Release Retinol Concentrate for Deep Wrinkles
A precise applicator tip delivers the intensive anti-ageing formula directly into each wrinkle while the slow release technology means that it’ll keep working for hours to reduce even the most stubborn lines!

Customer Review
“I love using this on clients because they see results so quickly. Wrinkles are instantly less visible, and the smaller the wrinkle, the quicker they dissolve. If you’re looking for quick anti-wrinkle results, do not hesitate to buy this. It WILL work for you.”


To combat the development of wrinkles, you’ll need to combine Inclusive Health practices with a dedicated skin care regimen. However, firmer, smoother youthful looking skin is possible!

Eye Care: What do your eyes say about you?

The eyes are the windows to the soul; they tell your story and can say everything even when you say nothing at all. They are the first thing people notice about you and display all the expressions and emotions you are feeling inside. It can be easy to tell whether someone is happy, upset or overtired just by looking at their eyes.

The skin around the eyes is much thinner than skin on other areas of the body. It has minimal fat padding which makes it prone to puffiness; it has hardly any glands, which make it prone to dryness and it gets stressed due to constant eye movements. These are just some of the reasons the eye area is so delicate and requires a bit of extra TLC.

Sun Care

One of the most important steps when it comes to eye care, and overall skincare, is sun protection. UV rays are responsible for premature ageing including winkles, creases, age spots, hyperpigmentation, dehydration and skin cancer.  It is incredibly important to protect the skin around your eyes with a broad spectrum SPF, much like the Essential-C Eye Cream SPF 15 I PA++. Packed full of anti-oxidants to defend your skin from free radical damage, it smoothes out lines and wrinkles while deeply hydrating this delicate area and provides powerful SPF 15. You should always wear sunglasses with UV filters when spending time in the sun and make sure to wear a wide brimmed hat to shade your face as the eyelid is a common spot for a melanoma to develop.


Getting sufficient amount of sleep every night can really make a difference to your eyes. As soon as you look at someone you can immediately tell whether they are well rested and ready to take on the day, or if they could have done with an extra hours sleep. Aim to get 6 – 8 hours sleep every night.

Reduce Puffiness and Dark Circles

The skin around the eyes has minimal fat padding which can lead to puffiness and dark circles. This can be caused by many factors including fluid retention, stress, allergies and hormone changes. Use an eye cream like the Renewing Eye Cream which contains lots of antioxidants, vitamins and Essential Fatty Acids to soothe, hydrate and protect the eyes.

Tip: Keep your eye cream in the fridge to reduce puffiness and refresh the delicate eye area!

Internal Health

Eat a diet rich in colourful raw fruit and vegetables to ensure your skin is hydrated at a cellular level. When skin is properly hydrated, especially around the delicate eye area, it looks healthy, refreshed and more-youthful. In addition to a healthy and varied diet, take the appropriate supplement for your skin type to ensure you are getting all the essential nutrients you need to look and feel your best.

Reduce Deep Wrinkles and Crows Feet

Using a product with powerful anti-ageing ingredients such as the Intensive Wrinkle Reducer® for eyes is a must if you want to combat deep wrinkles and crow’s feet. It gently resurfaces the delicate skin around the eyes while plumping to fill out wrinkles with unique ingredients such as Glycolic Acid and the super fruit Durian. These two ingredients combined create the powerhouse Durian Cell Reform, a unique ingredient which hydrates, fights free radical damage and inflammation, making skin look youthful, healthy and illuminated.

Stop smoking

Smoking reduces the blood flow to the eyes and can increase the amount of toxic substances that your eyes absorb. It also makes your complexion look grey and increases deep wrinkles and creases. Not to mention the increased likelihood of developing cancer, and all the other negative health effects that come along with smoking.

How to apply eye cream: 

You should apply eye cream around the eye along the edge of the bone that outlines the eye socket. When you apply product like this then the right amount will be absorbed in all the right areas. Do not slather it all over your eyelids as this will aggravate the thin sensitive skin around the eyes and product will absorb into your eyes! 

It is important to incorporate a step into your skincare routine especially for the delicate eye area and with these great tips you can make sure your eyes sparkle and tell the story you want them to!

Reducing The Effects of Ageing

Ageing is something that happens to us all; however it is possible to slow the process down. There are three different types of ageing; genetic ageing, environmental ageing and hormonal ageing. Genetic ageing and hormonal ageing are facts of life, but how gracefully and at what speed you age is down to the topical products you use, the food you eat and how well you take care of your emotional well-being. Environmental ageing is something we all encounter every day. These can include smog, pollution, sun damage, smoking and radiation but you can lessen the effects with the right products.

 “Ageing is a fact of life. Looking your age is not!” – Dr Murad

What is ageing?

When you are born your body consists upwards of 70% water however, as we age, we lose our ability to hold water. Cell membranes are damaged, water loss is greater and we can drop to as little as 50% water.

“Water loss is the final common pathway to all ageing, disease and illness” – Dr Murad.

A reduction in the production of collagen and weakened elastin causes wrinkles to become much more prominent. Other signs of ageing are a loss of firmness, age spots, deep creases, large pores, dehydration, thinning skin and a dull tone.

How do you treat the signs of ageing?


To truly treat the signs of ageing you need to be using the right products for your age, skin type and skin concerns. Here at Murad we cater to every skin concern and have three anti-ageing ranges; Age Reform, Resurgence and Environmental Shield. We also cater for those who begin to experience severe breakouts as they get older with the Anti-ageing Blemish Control range.

You also need to look internally; after all, what’s on the inside shows on the outside. Dr Murad believes you should eat your water to nourish and hydrate your cells. The water you eat is structured and packed full of vitamins and antioxidants; therefore it hydrates and stays in your cells for longer. Eat a diet full of raw fruit and vegetables alongside the appropriate supplements. The Youth Builder® Dietary Supplement can help stimulate younger, smoother skin from the inside. It stimulates collagen production and elastin while treating and repairing connective tissue to restore youth and firmness to the skin, reducing and preventing the appearance of fine lines and wrinkles by up to 34% in just 5 weeks.*

*Individual results will vary. Study results on file.